This creative way of presenting music allows listeners to experience the album in a different way the intended messages behind each song becomes less ambiguous through watching the videos. Unique to most artists (excluding his wife, Beyonce), Jay-Z supplemented every song on 4:44 with its own music video - a groundbreaking bridge between the audio and visual experience of music. 4:44 is highly regarded as an album in which “Jay-Z is vulnerable, apologetic, and still dazzling,” which explains the numerous a wards it has received including nominations for best rap album and best rap performance at the Grammys (Rolling Stone). In fact, the only promotion for the album prior to release was a series of billboards around New York and Los Angeles displaying only the album’s cover art. (4:44 Album Cover on a Billboard in New York Picture by Jem Aswad, Reposted by Variety Digital News )
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